Resources
Running a club's communications, concretely
Guides written for the people who run an amateur club's social media — often on a Sunday evening, often with no design training. Each one answers a specific question and reads in a few minutes.
Making a team line-up that's readable on Instagram
The most anticipated post of the week, and the most often botched. Eleven names on a six-inch screen takes preparation.
3 min read
The match announcement, without the clutter
Three pieces of information are enough. Most clubs put eleven, and nobody remembers the kick-off time.
3 min read
The result visual, in victory and defeat
The score is the one thing everyone is looking for. The rest is there to tell the story, or to take it on the chin.
3 min read
Building your match-day pack
One match, six visuals. Made one at a time, that's a whole evening. Thought of as a series, it's ten minutes.
4 min read
Post, story, landscape: which format for what
1080×1080, 1080×1920, 1920×1080. Three formats, and above all three zones your text must never enter.
2 min read
Communicating without knowing how to design
Most poor club visuals aren't short of talent. They're short of constraints.
3 min read